Come and join us as a partner in Vuokatti-Jukola!

Vuokatti-Jukola 2027 is a top orienteering event organized by Sotkamon Jymy and Vuokatti Sport, which will arrive in Kainuu for the first time on June 19–20, 2026.

Approximately 30,000 people are expected to attend the Jukola weekend in Vuokatti, of which approximately 17–18,000 orienteers, fitness enthusiasts and first-time participants will participate in the relay races.

High-quality event arrangements require partnerships, as a unique relay orienteering competition of the size of Vuokatti-Jukola cannot be organized without partners of different sizes. Three different partnership levels can be used to tailor a suitable form of cooperation for each partner.

The advantages of a mass event like the Jukola Relay for an impressive partnership are a large number of participants and media attention. The organizers’ goal is to provide partners with new potential customers, says event director Sami Leinonen.

For example, the partners have a wide range of TV visibility, as Yle will be broadcasting the competitions live.

“Partnerships provide us with the backbone to successfully organise the event. We also want to develop other benefits for the partners than just visibility,” says Leinonen.

For example, the partnership can be combined with occupational wellbeing services at Vuokatti Sport, where partners can utilise a wide range of services and expertise in wellbeing and exercise.

Unique event upcoming in Kainuu

One of the significant partners of Vuokatti-Jukola is the municipality of Sotkamo, which has been involved since the application stage of the event. Together, the municipality, Sotkamon Jymy and Vuokatti Sport have significant experience in organising large events in the area.

In a municipality of around 10,000 inhabitants, a mass event always requires a joint effort from organisations, volunteers and all residents. When everyone is able to contribute to the event arrangements, it increases the residents’ experience of participation and wellbeing.

Come and join us as a partner in making this a unique event, the first Jukola Relay in Kainuu!

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