Sustainable Travel Finland – label
Visit Finland has developed the Sustainable Travel Finland program and the Sustainable Travel Finland label for tourism businesses and regions, enabling the tourism industry to meet evolving demand and continue growing in the future. The Sustainable Travel Finland label is a recognition of valuable and long-term efforts in promoting sustainable tourism. Businesses that receive the label have addressed ecological, social, cultural, and economic sustainability in their operations. The label signifies a company’s responsibility and the ongoing work being done to enhance sustainability.
The objectives of the STF label include:
- Promoting sustainable tourism in Finland.
- Simplifying and standardizing communication.
- Making it easier for travelers to make sustainable choices.
- Fostering collaboration among different stakeholders to promote sustainable tourism.
We at Vuokatti Sport were awarded the STF label in October 2024, and around the same time, the Vuokatti region also received the STF Destination label. As an independent company and destination, we actively work to maintain this recognition in the future. To be granted the STF label, a company must hold another environmental certification approved by the program; our choice is Green Key, which you can read more about on this page.
